Community Project Management – Neighbourhood Statistics

————————————————- Contents Page 2 – Summary, Introduction and Methodology Page 3 – Demographic profile: Page 3- People and health based statistics Page 6 – Employment statistics Page 7 – Education statistics Page 8 – Findings and discussions Page 9 – Recommendations and conclusion Page 10 – References Page 11 – Appendices SummaryA Demographic profile (refer to appendices) of the Newcastle under Lyme 006E neighbourhood (refer to appendices for definition) has been done and from this a social need (appendices) in the Newcastle under Lyme 006E neighbourhood has been highlighted, and an appropriate community project has been implemented to meet the demands of the neighbourhoods social need. IntroductionAs a community development consultant, I have been commissioned on behalf of a coalition of community groups, to highlight a social need in the Newcastle under Lyme 006E neighbourhood by building a demographical profile from using reliable statistical evidence which gives this information. From the demographical profile the characteristics of the neighbourhood can be indicated and a proposed community project will be put into place to tackle the social need of the neighbourhood.People, health, education and employment statistics have been researched and implemented into the report to build a profile of the problems within the neighbourhood Methodology To find the appropriate statistics and information, in depth research has be done on the neighbourhood statistics website at www. neighbourhood. statistics. gov. uk, from this website statistics on health, education and people can be analysed to give information needed. People based statistics are important to give an indication of the size and population of the neighbourhood; health based statistics indicate the health f the neighbourhood; work statistic s indicates the employment in the area and education statistics gives an indication of the educational achievement in the neighbourhood. Demographical profile This demographic profile covers statistics on the Newcastle under Lyme 006E ST57PE neighborhood. People based statistics Mid-2010 population estimates Variable| Measure| Your neighbourhood | Your area | All People | Count| 1,628| 8,026| Males | Count| 815| 3,980| Females | Count| 813| 4,046| | In total there are 1628 people in the Newcastle under Lyme 006E neighborhood. 15 of these people are males and 813 of these people are females. Percentage of people in each age band in your neighbourhood, mid-2010 The largest age band is age 25 – 49 followed by 0 – 15 with 16 – 24 and 50 – 64 being the smallest age band. Health based statistics Life expectancy at birth, 2007 – 2009 Males of the neighborhood are expected to live until the age of 75 and females are expected to live until the age of 83. Bo th males and females life expectancy is lower than the national life expectancy. The national life expectancy for males is 78 and females are expected to live until the age of 82.Both males and females of the neighborhood are not expected to live as long as the national percentage. Infant Mortality, 2008 – 2010 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | Deaths at age under 1 year, per 1000 live births | Rate| n/a| 8. 7| 4. 4| | | | There isn’t a measure for infant mortality in my neighborhood however for my area infant mortality is nearly double the rate of the national infant mortality rate. This is a terrible statistic and an indication of bad health in the Newcastle under Lyme area. Children's health In 2007 9. % of newborn babies in Newcastle-under-Lyme local authority weighed below 2500 grams, and were classified as low birth weight. The average for England was 7. 2%. this is an indicator of bad health in the Newcastle under Lyme 006E nieghbourhood. Children's weight, 2010 – 2011 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | Overweight children in reception year | %| n/a| 12. 3| 13. 2| Obese children in reception year | %| n/a| 9. 4| 9. 4| Overweight children in year 6 | %| n/a| 14. 6| 14. 4| Obese children in year 6 | %| n/a| 19. 2| 19. 0| |There is no measure here for children’s weight in the Newcastle under Lyme 006E neighborhood so these statistics are based on Newcastle under Lyme. The stats show that there isn’t a problem in overweight or obese children in reception year as the percentage is lower than that of the national percentage of overweight children in England and equal to that of obese children in England. However, children’s weight is a problem in Newcastle under Lyme as the percentage of overweight and obese children are both higher than the national percentage. People's health, April 2001Variable| Measure| Your neighbourhood | Newcastle-unde r-Lyme | England | Good | %| 60. 8| 66. 1| 68. 8| Fairly Good | %| 24. 5| 23. 3| 22. 2| Not Good | %| 14. 7| 10. 6| 9. 0| | The people of the Newcastle under Lyme 006E neighborhood in terms of good health are below the national percentage for good health. The people of the neighborhood in terms of fairly good health are higher than the national percentage for fairly good health The people of the neighborhood in terms of not good health are above the national percentage for not good health. There re too many people with bad health and too little people with good health indicating bad health in the neighborhood. Long term illness, April 2001 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | People with a limiting long-term illness | %| 25. 3| 20. 8| 17. 9| People of working age with a limiting long-term illness | %| 22. 0| 15. 5| 13. 3| | The percentage of people in neighborhood with a limiting long term illness is above the national percentage and also the perc entage of people of a working age with a limiting long term illness is above the national percentage.Carers, April 2001 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | People providing unpaid care | %| 10. 0| 11. 6| 9. 9| †¦ of which percentage providing over 50 hours per week | %| 33. 3| 20. 4| 20. 5| | Both of these percentages are higher in the neighborhood than the national percentage and the second statistic is more than 50% higher than national percentage. There are more carers in the neighborhood than the national percentage and there are twice as many people providing over 50hours per week. People claiming health-related benefits, August 2010Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | Incapacity Benefits | %| 12| 8| 7| Carers Allowance | %| 3| 1| 1| Disabled | %| 2| 1| 1| | All 3 of these statistics are higher than the national percentage. Employment based statistics Benefits claimants as percentage of working age po pulation, August 2010 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | Any Key Working Age Benefit | %| 25| 15| 15| Jobseeker's Allowance | %| 5| 3| 4| Incapacity Benefits | %| 12| 8| 7| | | | These neighborhood statistics are higher than the national percentage.This shows that too many people of a working age are out of work. Occupations of all people in employment, April 2001 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | Managers and senior officials | %| 6. 1| 13. 0| 15. 3| Professional occupations | %| 4. 5| 9. 7| 11. 2| Associate professional and technical occupations | %| 8. 1| 11. 6| 13. 8| Administrative and secretarial occupations | %| 10. 1| 11. 2| 13. 4| Skilled trades occupations | %| 17. 7| 14. 1| 11. 6| Personal service occupations | %| 8. 1| 7. 0| 6. 9| Sales and customer service occupations | %| 8. | 8. 0| 7. 7| Process; plant and machine operatives | %| 16. 6| 11. 9| 8. 4| Elementary occupations | %| 20. 6| 13. 4| 1 1. 8| | | | These statistics show that the majority of people in employment in neighborhood are in Elementary occupations. The next largest occupation group is the skilled trades occupation followed by personal service occupations and sales and customer service occupations. All of these occupations in the Newcastle under Lyme 006E neighborhood are above the national percentage for people of that occupation within a neighborhood.On the other hand the rest of the occupations are lower than the national percentage. Not many people in the neighborhood fall into the top 4 occupations which are the more educated occupations. Either indicating the people are not well educated Education based statistics Key Stage 2 assessments: pupils achieving Level 4 or above, 2010 – 2011 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | English | %| 70| 84| 81| Maths | %| n/a| 80| 80| Reading, writing and maths | %| 48| 69| 67| | | | | | | | |The statistic for maths is not d isplayed however the other 2 statistics that are shown are below the national percentage which indicates the Newcastle under Lyme 006E neighborhood is not so good in key stage 2 education At Key Stage 4 it is usual for pupils to take GCSEs (General Certificates of Secondary Education) or equivalent qualifications. Pupils achieving 5 or more A*-C grade passes, including English and Maths, at GCSE or equivalent, 2010 – 2011 Variable| Measure| Your neighbourhood | Newcastle-under-Lyme | England | All pupils | %| 50| 61| 58| Males | %| 27| 56| 55| Females | %| 67| 67| 62| |In the Newcastle under Lyme 006E neighborhood males are significantly below the national average for achieving 5 GCSEs at C or above where as females are above the national average indicating that males are underachieving at key stage 4 Findings The above statistics give a clear demographic profile of the Newcastle under Lyme 006E neighborhood. The neighborhoods largest age band (35%) of people in the neighborh ood is between the age of 25 and 49. The health of the neighborhood is poor and particularly the weight of people is not good as many babies are born underweight and a lot of children are overweight or obese.Also a large percentage of people suffer a long term illness. The neighborhood is not a good place for employment 75% of the people are of a working age and only 25% of these are employed so 302. 25 people out of a possible 1221. 25 are employed. The national percentage for unemployment is 15% and this neighborhood is at 25% unemployed the education achievement of the neighborhood is below the national percentage indicating that the schools are not of a good standard. There’s a link between the poor educational achievement and unemployment.If people don’t have qualifications they are less likely to be employed and this is why employment is high Discussion There are many social needs in the Newcastle under Lyme 006E neighbourhood. One particular area of social need that needs addressing for definite is the education sector. In the Newcastle under Lyme area in terms of education, particularly males are underachieving at key stage 4. After carefully assessing the of educational achievement within the neighbourhood it is apparent that this sector is substandard compared to national percentage.At key stage 2, both male and female students are underachieving. Only 70% of the students are achieving level 4 in English compared to the national average of 81%; only 48% of students are achieving a level 4 or above in reading, writing and maths; and in key stage 4 only 27% of male students achieved 5 GCSEs grade C or above which, compared to the national percentage of 55% is very poor. With this information at hand I intend to carry out a community project which will attempt to take steps in order to try to improve this area of social need.John Blanchard explains â€Å"Reasons for underachievement include disruption to family routine, illness, emotional and psychological difficulties, loss or lack of motivation and direction. † (www. teachingexpertise. com accessed online on 05/12/12) The health of the neighbourhood is poor so illness can be seen as a factor which may be causing students to underachieve in education however in this community project, the main focus is on educational achievement.The lack of motivation aspect could be down to the fact that the students do not believe that education is of a benefit to them. The reason students may think this is because to receive a higher education a large amount of money is required to pay tuition fees etc. The nidirect website explains â€Å"Higher education could boost your career prospects and earning potential, while giving you the chance to study into a subject that really interests you – and to get involved in lots of other activities. † (www. nidirect. gov. uk/ accessed online on 05/12/12. Higher education is of great benefit to people and many students ar e missing out on this opportunity because they are aware of high university fees and not as aware of the benefits a university education can give to a person. Referring to the demographic profile of the neighbourhood, not many people of working age are in an educated occupancy this may be down to poor education. If the people of the neighbourhood are educated well then they will have access to better and more jobs. This will also decrease the amount of people unemployed.Recommendations and Conclusion The results show a need to improve educational achievement so that people can go on to study in higher education and make their selves more employable. A project to improve educational achievement will be put into place to so that people can get employed The project will involve the 3 surrounding universities: Staffordshire university: Keele university and MMU Cheshire acting as stakeholders in the project. Also the project will include the higher education funding council for England a s a stakeholder. HEFCE distributes public money for higher education to universities and colleges in England, and ensures that this money is used to deliver the greatest benefit to students and the wider public. † (www. hefce. ac. uk, accessed online on 07/12/12) working with these two organizations the project will be based around school students regularly visiting the universities, around 3 times per year throughout high school. On these visits the school students will be encouraged, motivated and directed to achieve better GCSE results by giving reasons and benefits for a higher education.This will involve Universities selecting students to promote universities, and talk to school students about their experiences at university and the benefits it has given them. The school students will then be aware that the fees are not as much of a hindrance to them as they may have first thought but in fact a minor cost that will benefit them for life. This project will be called Ã¢â‚¬Ë œLearn to live better’ as the aim is to get people educated so that they can get employed and live better It is highly recommended that the project is funded by HEFCE to sustain the school links with universities.If the project isn’t funded for then the project won’t be sustained and unemployment will rise again If education is improved and more students can go on to study in higher education and achieve a degree, these people will have a much better chance of employment and will acquire the knowledge and skills to improve social capital. People having a higher education have a deeper understanding and knowledge of society and from this they become more active e. g. ducated people will get frustrated with problems that arise in the community and because they know how to address these problems and who to talk to about them, problems get dealt with therefore the social capital of the community grows as the people are networking more to better the neighbourhood. â €Å"The nature of the networks within particular place or grouping is, thus, of fundamental importance when making judgments about ‘communities’ – and the extent to which people can flourish within them. Humans are social animals.Connection and interaction both widen and deepen what we can achieve, and makes possible our individual character. It may even emerge as ‘communion† (www. infed. org accessed 05/12/12) seeing the people of a community networking, flourishing and becoming communions will indicate whether the social capital of my community has increased. It’s important to measure capital because this is how it will be known that the project is actually working Once the community begins to develop and a good social capital is achieved, capacity building can then occur.When the neighbourhood has this capacity to perform functions with people and organizations by itself, this is when the community project can be seen as a success. Referenc es Neighbourhood statistics (census 2011) (online) accessed on 05/12/12 http://www. neighbourhood. statistics. gov. uk/dissemination/ John Blanchard (2007) Motivating underachievers: techniques and tactics (online) accessed on 05/12/12 http://www. teachingexpertise. com/articles/motivating-underachievers-techniques-and-tactics-3002 The benefits of higher education (online) accessed on 05/12/12 http://www. idirect. gov. uk/the-benefits-of-higher-education About HEFCE (2012) (online) accessed on 07/12/12 http://www. hefce. ac. uk/about/ Community (2012) (online) accessed on 05/12/12 http://www. infed. org/community/community. htm UNDP (2006) Capacity development practice note (online) accessed on 05/12/12 http://www. gsdrc. org/go/display&type=Document&id=1870 What is capacity building and why is it needed? (2012) (online) accessed on 07/12/12 http://www. councilofnonprofits. rg/capacity-building/what-capacity-building About community development (2012) (online) accessed on 05/12/12 h ttp://www. cdf. org. uk/content/about-cdf/about-community-development What is demography (2012) (online) accessed on 07/12/12 http://www. suda. su. se/docs/What%20is%20Demography. pdf What is a demographic profile (2012) (online) accessed on 07/12/12 http://www. wisegeek. com/what-is-a-demographic-profile. htm Neighbourhoods and regeneration – theory, practice, issues (online) accessed on 05/12/12 http://www. infed. rg/community/neighbourhoods_and_regeneration. htm Guide to social capital (online) accessed on 05/12/12 http://www. ons. gov. uk/ons/guide-method/user-guidance/social-capital-guide/the-social-capital-project/guide-to-social-capital. html Business studies: stakeholders (2012) (online) accessed on 07/12/12 http://www. bbc. co. uk/schools/gcsebitesize/business/environment/stakeholders1. shtml Appendices â€Å"Capacity is the ability of individuals, institutions and societies to perform functions, solve problems and set and achieve objectives in a sustainable mannerà ¢â‚¬  (www. sdrc. org, 2006 accessed online on 05/12/12) Capacity building – â€Å"capacity building refers to activities that improve and enhance a nonprofit’s ability to achieve its mission and sustain itself over time. † (www. councilofnonprofits. org, 2012 accessed online on 07/12/12) Community development – â€Å"Community development is a set of values and practices which plays a special role in overcoming poverty and disadvantage, knitting society together at the grass roots and deepening democracy† (The community development challenge p. 12). † (www. cdf. org. k, 2012 accessed online on 05/12/12) Demography – â€Å"Demography is the study of human populations – their size, composition and distributio across place – and the process through which populations change. † (www. suda. su. se, 2012 accessed online on 07/12/12) Demographic profile – â€Å"A demographic profile is a business tool that identi fies several characteristics when companies attempt to define a market segment. Common characteristics in the profile include age, sex, income, household size and education† (www. wisegeek. com, 2012 accessed online on 07/12/12) Need – A working definition of need draws on

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Construction law cases - Case Study Example The contractor could have requested for Request For Information on the matter. A consultant engineer entered into a contract with City of San Marcos. A written consent was required to any modification from the client to contractor. A request was orally done in modification of scope of work which is in contrast to the contractor. The charter of the city allowed oral contracts to contractors possessing requisite authority. The agreement between the client and contractor in this case reveals that the contractor possessed requisite authority. Any modification in the scope of work was binding be in in writing or verbal. The consultant is therefore obliged to carry out the scope of work and claim for payment upon completion. The contractor subcontracted part of the work. The contractor made oral request to the sub contractor who claimed for compensation. Communication in execution of work must always be in writing. If the subcontractor executed work that was orally communicated by the contractor, the contractor is not obliged to any claim. This is because it was a non approved mode of communication according to the tender document. Secondly, the subcontractor cannot claim for any payment from the client because the contract is binding between the client and the general contractor. In this case, the subcontractor claims a breach of contractor by the general contractor for not paying him upon completion of work. The general contractor claimed that he had not received payments from the client for the work executed by the subcontractor. According to the â€Å"Paid if Paid† clause, the subcontractor does not have any link with the client and the contractor has no right to withholds payments to the subcontractor. This is exceptional for a case where the contractor indicated in the contract document that sub contractor will receive payment after payment has been made to the contractor by the client. However, the contractor should not more than what the client owns

War on Terror Essay Example for Free

War on Terror Essay If I was the president of the United States in the present times I would use a very different approach in addressing the issue on war and terror. The phrase â€Å"war on terror† is not often used since America cannot win terrorism by the use of military means alone as terrorism is not against an organized enemy who has set out clear identities and has a set of objectives that are coherent. I will cautiously handle the issue with one thing in mind that the war on terror will not be resolved with an overwhelming single blow but this war will demand international cooperation and extreme patience. It would be my duty as the president of the United States of America to ensure that war on terror is not misguided and I would take the holistic approach in addressing the issue on war on terror as the emphasis today seems to be directed on the shutting down of the Al Qaeda cells in existence. I have a very strong believe that terrorist threats must be taken seriously and as a country we would not have any choice but to increase our investments in countering terrorism. As the president I would also make an effective responsive in relation to the modern day terrorism and not just concentrate on enhancing our capabilities on counter terrorism but also I would ensure that that as a country we are prepared to face up to the mistakes we have made in the past. I would use the holistic approach in approaching the issue on war on terrorism. My approach to war on terror In the holistic approach to war on terror I would mainly focus on the 3Dapproach which entails diplomacy, defence and development in pursuit of security objectives of America as a country. This approach will be designed as a strategy which will build its victory’s on the long term, medium term and even short term. I would initially fully embark on diplomacy and encourage peaceful negotiations with the relevant parties through an open discussion or dialogue. If this fails I will the further employ the defensive measures that will ensure the security and also the safety of my country’s citizens. I will take all the necessary measures and prepare my country such that incase of any form of attack my country will be ready to counter the same attack accordingly. I will then employ all the security measures as I ensure that the country’s security is not threatened at any given point. Personally as the president of the American people I would also make efforts in ensuring that there are very effective defenses against any international terrorism especially if it is targeting my country. After which I will focus on those particular countries that which harbors and host individuals and even groups that advocate, finance or even arm these groups thus supporting terrorism instead of stopping it. Also as the American president I would fully pursue the whole-of-system approach in handling the issue on terror which promotes democracy, the human rights and the rule of law and also good governance. To begin with I would establish democratic practices and institutions civil liberties and also political freedom to all the American citizens. I would also unsure that I rule with justice and exercise my power as the president with a lot of democracy. Similarly I would ensure that my government is not authoritarian since authoritative governments provoke a lot of grievances which buds regimes that are safety valves for all the collective anger. After the September 11th attack in America I would have declared the war on terrorism and the battle fields of this war would extend to wherever the terrorists run hide or even plan. Fighting terrorism in a fully democratic country like America has been and will always be a challenge since the actions taken by the American government on countering terrorism may be perceived differently by the public in general who would view it as an infringement on their human rights. I would also tighten the country’s security at the border points, the air ports, the ports and any entry points to the American land. I would be very strategic in presenting my plan to the congress so that I would get support from the majority of members of the house. Conclusion I will prepare a proposal plan which will effectively and strategically address the threatening issue. First of all, I will make it clear that as a nation whether we get involved in solving longstanding conflicts or we don’t involve ourselves at all we will still attract anger other nations who are not our allies. I will present a proposal that will encompass the diplomatic actions that we as a country should take in dealing with war on terror. Similarly the proposal will also outline the ways in which as a country we will defend ourselves in case of any form of attack from the terrorists and also how we will handle any terrorist threats. (Chasdi, 2002) In my proposal I will greatly emphasize on dialogue among civilizations which will further help in promoting the intercultural harmony and further diffuse the terrorism based on hate. I would also put across the fact that as a super power America needs both the military and police actions in combating the threat of terrorism internationally. The key points in my proposal would be the strengthening of the defensive shields that are territorial by the establishment of the multi yard system. I will also emphasize on the fact that the country’s improvement on its intelligence capabilities which is a major force multiplier. Reference Chasdi, R. (2002): Tapestry of Terror; A Portrait of Middle East Terrorism, 1994-1999. Lanham, Md, Lexington Books.

Information Systems Today Essay Example for Free

Information Systems Today Essay It is limited to transactions between businesses and consumers. C) Electronic commerce between businesses and their employees is not possible. D) All forms of electronic commerce involve business firms. E) Consumer-to-consumer electronic commerce is a complete reversal of the traditional business-to-consumer electronic commerce. 3) Which of the following is an example of business-to-consumer electronic commerce? A) Brenda files her income tax online. B) A manufacturer conducts business over the Web with its retailers. C) Juan buys Kevins guitar on eBay. com. D) Reuben buys a shoe on Yebhi. om. E) Sandra, an employee, uses the Web to make a change her health benefits. 4) Which of the following is an example of consumer-to-consumer electronic commerce? A) Niobi makes an online deposit of $5,000 into her friend Carlas account because she needs financial help. B) Heath buys a gift for Vannessa from Amazon. com. C) Blanco, a manufacturer, conducts business over the Web with its retailers. D) Ted files his income tax online. E) Marty buys Lobsangs mountaineering equipment from eBay. com 5) Ben buys an Olympus E-PL2 from Sony which starts malfunctioning. When he opts for an exchange, the customer representative says that an exchange or repair is not possible because the damage was of a physical nature and not covered under warranty. Which of the following consequences, if true, would be an example of consumer-to-consumer electronic commerce? A) Ben sells the Olympus E-PL2 to Balvinder Singh in India through eBay. com. B) Ben files an online suit against Sony. C) Ben files a complaint on Sonys Web site asking for an escalation. D) Ben buys a Canon G 12. E) Ben sells the Olympus E-PL2 to the worlds largest used camera dealer KEH. om. 6) Which of the following is a result of global information dissemination? A) Firms link Web sites to corporate databases to provide real-time access to personalized information. B) Firms tailor their products and services to meet a customers particular needs on a large scale. C) Firms market their products and services over vast distances. D) Firms provide immediate communication and feedback to and from customers. E) Firms provide ways for clients and firms to conduct business online without human assistance. 7) Which of the following actions explains mass customization? A) Firms tailor their products and services to meet a customers particular needs on a large scale. B) Firms provide immediate communication and feedback to and from customers. C) Firms provide ways for clients and firms to conduct business online without human assistance. D) Firms market their products and services over vast distances. E) Firms link Web sites to corporate databases to provide real-time access to personalized information. 8) Which of the following is an advantage of using interactive communication via the Web? A) reduced transaction costs B) increased customer loyalty C) enhanced operational efficiency D) reduced brand dilution E) decreased cannibalization 9) The phenomenon of cutting out the middleman and reaching customers more directly and efficiently is known as ________. A) gentrification B) demutualization C) reintermediation D) mutualization E) disintermediation 10) Which of the following is an example disintermediation? A) Land Rover markets most of its four-wheel drives in high altitude regions where vehicles require more power. B) Dunkin Donuts expanded its menu beyond breakfasts by adding hearty snacks that substitute for meals, which consists of items like Dunkin Dawgs, hot dogs wrapped in dough. C) Gatorade Thirst Quencher is a market leader in sports drinks. It is now planning to market its drinks to working women in urban areas. D) OakTeak, a furniture manufacturing firm, started selling directly to its customers after it experienced a dip in sales due to channel conflicts between retailers. E) A luxury car company creates a hybrid line of automobiles for consumers who are concerned about the environment. 11) ________ refers to the design of business models that reintroduce middlemen in order to reduce the challenges brought on by dealing directly with customers. A) Reintermediation B) Demutualization C) Gentrification D) Disintermediation E) Mutualization 12) Which of the following is an example of reintermediation? A) The black Centurian card is issued by invitation only to customers who spend more than $250,000 a year on other American Express cards. B) P;G acquires the list of parents-to-be and showers them with samples of Pampers and other baby products to capture a share of their future purchases. C) Kambo, a fashion apparel company that deals directly with customers to sell its products, added retailers to its supply chain to cater to its target audience in remote geographic locations. D) OakTeak, a furniture manufacturing firm, started selling directly to its customers after it experienced a dip in sales due to channel conflicts between retailers. E) Dunkin Donuts expanded its menu beyond breakfasts by adding hearty snacks that substitute for meals, which consists of items like Dunkin Dawgs, hot dogs wrapped in dough. D) These firms only conduct business electronically in cyberspace. E) These firms do not have physical store locations. 17) Which of the following firms would most likely pursue the brick-and-mortar strategy? A) KEH. com is a used camera dealer that buys and sells cameras across the globe. B) Castros is a watch manufacturing firm known for its effective mass customization. C) SmartInv is a brokerage firm that allows its customers to personalize their portfolios. D) BestBaker is a local bakery store in Bantam, Connecticut and caters exclusively to its residents. E) Nebo, a computer manufacturer, has pursued disintermediation and sells directly to customers. 18) Which of the following statements is true about firms pursuing a click-and-mortar business strategy? A) These firms learn how to fully maximize commercial opportunities in both domains. B) These firms can often compete more effectively on price. C) These firms tend to be highly adept with technology and can innovate very rapidly as new technologies become available. D) Customers of these firms find it difficult to return a product in case of damages. E) These firms can reduce prices to rock-bottom levels, although a relatively small firm may not sell enough products. 19) EZBiz, the brainchild of three college friends, is a startup venture which plans to produce and market sports gear. They are currently trying to decide between a brick-and-click strategy and a click-only strategy. Which of the following, if true, would most undermine the decision to adopt a click-only strategy? A) The company has limited access to funds and is looking to keep its costs low. B) The public is wary of sharing confidential information after a recent spate of credit card scandals. C) A competitor is facing severe backlash after inadvertently releasing sensitive data into the public domain. D) Several companies who have switched from brick-and-mortar strategy to a click-only are experiencing severe channel conflicts. E) Some click-only companies have been unable to achieve economies of scale and subsequently are unable to offer lower prices. 20) EZBiz, the brainchild of three college friends, is a startup venture which plans to produce sports gear. They are currently trying to decide between a brick-and-click strategy and a click-only strategy. Which of the following, if true, would most support the decision to adopt a click-only strategy? A) E-commerce places firms on a global platform, in direct competition with the best in the business. B) Retailers have a preference for established brands that can pay good margins. C) Research suggests that some customers prefer online shopping because of the convenience it offers. D) Product trials and demonstrations are an essential part of the consumer buying process. E) Cyber laws are yet to reach the level of sophistication required to facilitate safe online transactions. 1) Which of the following statements is true about the revenue model? A) It emphasizes the utility that the product/service has to offer to customers. B) It analyzes the existing players in the market and the nature of the competition. C) It describes the promotion plan of the product/service. D) It describes how the firm will produce a superior return on invested capital. E) It analyzes the background and experie nce of the company leadership. 22) Which of the following questions should a manager consider while analyzing the value proposition component of the business model? A) How much are you selling the product for? B) How fierce is the competition? C) How do you plan to let your potential customers know about your product/service? D) Can the leaders of the organization get the job done? E) Why do customers need your product/service? 23) While preparing a business model, a manager considers the question, How do you plan to let your potential customers know about your product/service? Which of the following components of the businessing model is he/she considering? A) Revenue model B) Management team C) Marketing strategy D) Value proposition E) Competitive environment 24) Paying businesses that bring or refer customers to another business is known as ________. A) affiliate marketing B) subscription marketing C) viral marketing D) stealth marketing E) buzz marketing 25) A collection of companies and processes are involved in moving a product from the suppliers of raw materials, to the suppliers of intermediate components, to final production, and ultimately, to the customer; these companies are collectively referred to as ________. A) customer management B) product lifecycle C) enterprise resource management D) supply chain E) market entry 26) Prior to the introduction of the Internet and Web, the secure communication of proprietary information in business-to-business electronic commerce was facilitated using ________. A) enterprise resource planning B) electronic data interchange C) cloud computing D) supply chain management E) executive information system 27) Which of the following statements is true about the extranet? A) It restricts the companys information from going on the Web. B) It can be accessed only by employees within an organization. C) It contains company related information which all the employees of an organization can access. D) It enables two or more firms to use the Internet to do business together. E) It requires large expenditures to train users on the technologies. 28) Web-based technologies are cross platform, meaning that disparate computing systems can communicate with each other provided that ________. A) the computing systems have been manufactured by the same company B) the computing system manufacturing companies are business partners C) they are located in the same country D) standard Web protocols have been implemented E) the computing system manufacturing companies allow it 29) Companies use ________ to secure proprietary information stored within the corporate local area network and/or wide area network so that the information can be viewed only by authorized users. A) firewalls B) phishing C) rootkits D) bots E) pharming 30) Organizations primarily use extranets to ________. A) conduct market research B) manage their supply chains C) identify their target market D) control brand dilution E) manage public relations 1) In the context of B2B supply chain management, ________ can be defined as access points through which a business partner accesses secured, proprietary information from an organization. A) bots B) forums C) portals D) rootkits E) hosts 32) ________ can provide substantial productivity gains and cost savings by creating a single point of access where the company can conduct business with any number of business partners. A) Rootkits B) Ph arming C) Bots D) Phishing E) Portals 33) ________ automate the business processes involved in selling products from a single supplier to multiple buyers. A) Supplier portals B) Reference portals C) Customer portals D) Procurement portals E) Sourcing portals 34) ________ are designed to automate the business processes that occur before, during, and after sales have been transacted between a supplier and multiple customers. A) Sourcing portals B) Reference portals C) Supplier portals D) Customer portals E) Procurement portals 35) ________ are set up as B2B Web sites that provide custom-tailored offers or specific deals based on sales volume. A) Sourcing portals B) Customer portals C) Procurement portals D) Reference portals E) Supplier portals 6) What is the difference between customer and supplier portals and business-to-business (B2B) marketplaces? A) Unlike customer and supplier portals, B2B marketplaces cannot be classified as extranets. B) Unlike customer and supplier portals, B2B marketplaces are secured by firewalls. C) Unlike customer and supplier portals, B2B marketplaces only serve vertical markets. D) Unlike customer and supp lier portals, B2B marketplaces are associated with a particular buyer or supplier who deals with multiple business partners. E) Unlike customer and supplier portals, B2B marketplaces allow many buyers and many sellers to come together. 7) Markets comprised of firms operating within a certain industry sector are known as ________ markets. A) vertical B) parallel C) horizontal D) stipulated E) focused 38) Which of the following statements is true about B2B and B2C payments? A) Most B2B payments are made through credit cards. B) Most B2C payments are made by checks. C) Most B2B payments are made through electronic payment services. D) Most B2B payments are made by cash. E) Most B2B payments are made by checks. 39) Credit cards and electronic payment services are not used for large B2B transactions because of ________. A) the risks associated with these services B) the complications arising out of these transactions C) preset spending limits D) the resulting decrease in working capital E) the expenses associated with these services 40) Organizations implement intranets to support ________ electronic commerce. A) business-to-business B) business-to-consumer C) business-to-government D) business-to-employee E) consumer-to-business 41) Intranets mostly affect the ________ of an organization. A) suppliers B) employees C) customers D) retailers E) advertisers 2) ________ is used to facilitate the secured transmission of proprietary information within an organization. A) Intranet B) Transnet C) Ethernet D) Extranet E) Telnet 43) Which of the following distinguishes an intranet from an extranet? A) An intranet looks and acts just like a publicly accessible Web site. B) An intranet uses the same hardware as a publicly accessible Web site. C) Users access their companys intranet using their Web browser. D) An intranet uses the same networking technologies as a publicly accessible Web site. E) In its simplest form, intranet communications do not travel across the Internet. 44) ________ are temporary work groups with a finite task and life cycle. A) Intensive forces B) Cross functional teams C) Task forces D) Staff committees E) Self directed work teams 45) The term ________ refers to a class of software that enables people to work together more effectively. A) malware B) groupware C) freeware D) webware E) pestware 46) Which of the following is an asynchronous groupware tool? A) shared whiteboard B) online chat C) intranet D) electronic meeting support system E) video communication system 47) One of the benefits of groupware is its parallelism. Which of the following statements best explains this sentence? A) It keeps the group on track and helps avoid costly diversions. B) It can easily incorporate external electronic data and files. C) It enables members to collaborate from different places at different times. D) It automatically records member ideas, comments, and votes. E) It enables many people to speak and listen at the same time. 48) Which of the following is a synchronous groupware tool? A) e-mail B) intranet C) group calendar D) online chat E) automation system 49) Which of the following provides customers with the ability to obtain personalized information by querying corporate databases and other information sources? A) e-filing B) e-integration C) e-information D) e-transaction E) e-tailing 50) The online sales of goods and services is known as ________. A) e-information B) e-integration C) e-tailing D) e-collaboration E) e-filing 51) Which of the following occurs in a reverse pricing system? A) Customers specify the product they are looking for and how much they are willing to pay for it. B) Customers are provided with the product and its price. C) Customers are provided with a product and can decide how much they are willing to pay for it. D) Customers specify the product they are looking for and the company provides the product with a price. E) Customers cannot decide the product but they can decide the price of the products available. 2) How do comparison shopping sites generate revenue? A) by charging a commission on transactions B) by selling their products C) by charging a virtual shelf-space fee to manufacturers D) by increasing the click-count on their site E) by charging distribution fees to consumers 53) The concept of the Long Tail refers to a focus on ________. A) mainstream products B) broad markets C) generic brands D) brand dilution E) niche markets 54) Which of the following is a disadvantage of e-tailing? A) It is limited by physical store and shelf space restrictions. B) It requires additional time for products to be delivered. C) It complicates the process of comparison shopping. D) It restricts companies to effectively compete on price. E) It reduces a companys inventory turnover time. 55) Which of the following explains Web analytics? A) conducting online marketing research to improve product quality B) analyzing Web sites in order to find the best one in its category C) tracking all online purchasers to try and increase their frequency of visit to a particular Web site D) analyzing Web surfers behavior in order to improve Web site performance E) analyzing Web sites in order to find the best online business practices 6) Which of the following is a mechanism for consumer-to-consumer transactions? A) e-tailing B) e-integration C) e-filing D) e-tendering E) e-auctions 57) ________ is a form of e-auction in which the highest bidder wins. A) Reverse auction B) Bartering C) Exchange D) Forward auction E) Request for quote 58) ________ is a form of e-auction where buyers post a request for quote. A) A reverse a uction B) Bartering C) An exchange D) A forward auction E) A request for proposal 59) Which of the following forms of e-auction typically takes place on a business-to-business level? A) reverse auctions B) bartering C) exchanges D) forward auctions E) request for quotes 60) Doug is a frequent visitor of online auction sites. He uses two different accounts to place a low followed by a very high bid on the desired item. This leads other bidders to drop out of the auction. He then retracts the high bid and wins the item at the low bid. This form of e-auction fraud is known as ________. A) shill bidding B) bid luring C) payment fraud D) nonshipment E) bid skimming 61) Which of the following types of e-auction fraud is associated with the sellers failure to ship an item after the payment has been received? A) bid luring B) bid shielding C) nonshipment D) shipping fraud E) payment failure 62) If a companys Web site is listed in the sponsored list of a search engine, the search engine receives revenue on a ________ basis. A) pay-per-click B) pay-per-sale C) click-through D) pay-per-conversion E) click-per-visit 63) Under the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. A) pay-per-refresh B) pay-per-sale C) pay-per-click D) pay-per-conversion E) click-per-visit 64) Click-through rate reflects ________. A) the ratio of surfers who visited the Web site divided by the number of surfers who clicked on the ad B) the ratio of surfers who click on an ad divided by the number of times it was displayed C) the percentage of visitors who actually perform the marketers desired action D) the ratio of surfers who clicked on the ad divided by the number of people who made the purchase E) the ratio of surfers who visited the Web site divided by the number of people who made a purchase 65) ________ allows individual Web site owners to post companies ads on their pages. A) Bum marketing B) Stealth marketing C) Viral marketing D) Buzz marketing E) Affiliate marketing 66) In a ________, a site hosting an advertisement creates fake clicks in order to get money from the advertiser. A) competitive click fraud B) irate click fraud C) network click fraud D) shill click fraud E) dedicated click fraud 67) MakeYourClick is an online ad agency that is known for its ability to create ads which lure customers to purchase. Brenda, an ex-employee of the firm, was fired from the agency on baseless grounds. An angry Brenda inflates MakeYourClicks online advertising cost by repeatedly clicking on the advertisers link. Brenda has committed ________. A) competitive click fraud B) irate click fraud C) network click fraud D) shill click fraud E) dedicated click fraud 68) ________ is used in order to have small, well-defined tasks performed by a scalable ad hoc workforce of everyday people. A) Nearshoring B) Insourcing C) Offshoring D) Crowdsourcing E) Homesourcing 69) ________ is an example of m-commerce. A) e-auctions B) e-tailing C) e911 D) e-filing E) e-integrating 70) Which of the following is an argument against digital rights management? A) It encourages unauthorized duplication. B) It enables publishers to infringe on existing consumer rights. C) It discourages publishers to control their digital media. D) It inhibits online transactions in the industry. E) It restricts copyright holders to minimize sales losses. 71) E-filing is an example of a ________ tool. A) government-to-citizen B) consumer-to-consumer C) government-to-government D) consumer-to-business E) business-to-business Chapter 5: Enhancing Collaboration Using Web 2. 0 1) Which of the following is a basic concept associated with Web 2. 0? A) shift in users preference from online sites to encyclopedias as sources of unbiased information B) shift in users role from the passive consumer of content to its creator C) shift in users interest from sharing information o finding information D) shift in users lifestyle due to increased purchasing power E) shift in users preference to environment-oriented products 2) Which of the following is a consequence of the use of social software? A) People are using encyclopedias as sources of unbiased information. B) People are using environmentally-friendly products. C) People have increas ed purchasing power. D) People are sharing more personal information. E) People have become passive consumers of content. 3) The use of ________ within a companys boundaries or between a company and its customers or stakeholders is referred to as Enterprise 2. . A) Web 1. 0 techniques and intranet B) extranet and intranet C) Web 2. 0 techniques and social software D) extranet and Web 1. 0 techniques E) social software and extranet 4) Which of the following statements is true about Web 1. 0? A) It helps users share information. B) It helps users find information. C) Users rule these applications. D) Users receive and give recommendations to friends. E) It helps connect ideas and people. 5) A major benefit of social software is the ability to harness the wisdom of crowds, which is also referred to as ________. A) collaborative filtering B) preference elicitation C) creative commons D) consensus democracy E) collective intelligence 6) The concept of ________ is based on the notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of individual experts. A) cognitive dissonance B) creative commons C) collective intelligence D) consensus democracy E) preference elicitation 7) Which of the following statements is true about a discussion forum? A) It started out as a novices way of expressing themselves using very simple Web pages. B) It is the process of creating an online text diary made up of chronological entries that comment on everything. C) Rather than trying to produce physical books to sell or use as gifts, users merely want to share stories about their lives or voice their opinions. D) It is dedicated to a specific topic, and users can start new threads. E) It enables a person to voice his/her thoughts through short status updates. 8) Which of the following statements is true about blogs? A) They emulate traditional bulletin boards and allow for threaded discussions between participants. B) They allow individuals to express their thoughts in a one-to-many fashion. C) They are dedicated to specific topics, and users can start new threads. D) They are moderated so that new postings appear only after they have been vetted by a moderator. E) They enable people to voice their thoughts through short status updates. 9) Which of the following Web 2. 0 applications has been classified as the amateurization of journalism? A) blogs B) discussion forums C) social presence tools D) instant messaging E) online chats 10) Keith Norat, the Chief Technology Officer of Kender Internationals, relies on blogs while making decisions. In his words, Blogs are an important part of our purchase decisions. In todays environment, blogs provide diverse information that help us to make good decisions. Which of the following is an underlying assumption? A) Information in blogs is accurate. B) Some of the blogs are not written well. C) Blogs are company sponsored. D) Professional bloggers rely heavily on advertisements to sustain their operations. E) Blogs lead to the amateurization of journalism. 11) Which of the following explains the term blogosphere? A) the movement against blogs B) the amateurization of blogs C) the revolution against microblogging D) the community of all blogs E) the movement against discussion forums 12) Social presence tools are also known as ________ tools. A) social bookmarking B) instant chatting C) microblogging D) videoconferencing E) geotagging 13) Which of the following facilitates real-time written conversations? A) instant messaging B) discussion forums C) status updates D) blogs E) tagging 14) ________ take the concept of real-time communication a step further by allowing people to communicate using avatars. A) Blogging B) Microblogging C) Instant messaging D) Discussion forums E) Virtual worlds 15) Which of the following statements is true about virtual worlds? A) It allows people to communicate using avatars. B) Small firms have not been successful in consumer-oriented virtual worlds. C) It is designed for short status updates. D) It is the process of creating an online text diary made up of chronological entries that comment on everything. E) Large companies have been able to realize the potential of consumer-oriented virtual worlds. 16) The network effect refers to the notion that the value of a network is dependent on ________. A) the speed of the network B) the number of other users C) the knowledge of the users D) the commitment of the users E) the technical expertise of the moderators 17) ________ is a cooperative Web 2. 0 application making use of the network effect. A) Media sharing B) RSS C) Tagging D) Instant messaging E) A discussion forum 18) ________ is the distribution of digital media, such as audio or video files via syndication feeds for playback on digital media players. A) Narrowcasting B) Crowdsourcing C) Blogging D) Netcasting E) Phishing 19) Podcasting is a misnomer because podcasts ________. A) are concerned with the dissemination of information to a narrow audience B) cannot be played on Apples iPods C) are not related to distribution of digital media for digital devices D) are concerned with outsourcing tasks to a large group of people or community E) can be played on a variety of devices in addition to Apples iPods 20) Social bookmarking allows users to share Internet bookmarks and to create categorization systems. These categorization systems are referred to as ________. A) tag clouds B) podcasts C) folksonomies D) geospatial metadata E) microblogs 21) Which of the following statements is true about social bookmarking? A) It is the distribution of digital media. B) It allows netcasters to publish and push current shows to the watchers/listeners. C) It allows people to communicate using avatars. D) It allows users to create folksonomies. E) It allows users to post short status updates. 22) ________ is the creation of a categorization system by users. A) Social cataloging B) Podcasting C) Social blogging D) Netcasting E) Crowdsourcing 23) ________ refers to manually adding metadata to media or other content. A) Phishing B) Tagging C) Crowdsourcing D) Podcasting E) Netcasting 24) Which of the following statements is true about tagging? A) It is the rocess of creating a categorization systems by users. B) It is the process of distributing digital media for playback on digital media players. C) It is the process of adding metadata to pieces of information. D) It is the process of of creating avatars and syndication feeds. E) It is the process of creating an online text diary. 25) ________ refer(s) to a way of visualizing user generated tags or c ontent on a site. A) Crowdsourcing B) Tag clouds C) Phishing D) Podcasting E) Pharming 26) Which of the following is one of the uses of geotagging? A) to use avatars while chatting online B) to create categorization systems for social cataloging C) to know the location of a person sending out a breaking news update D) to create folksonomies for social bookmarking E) to use syndicate feeds while sharing media 27) Which of the following is an example of synchronous communication? A) online reviews B) work flow automation systems C) intranets D) videoconferencing E) collaborative writing tools 28) Which of the following is an example of asynchronous communication? A) group calendars B) videoconferencing C) online chatting D) shared whiteboards E) electronic meeting support system 29) Which of following factors differentiates asynchronous communication from ynchronous communication? A) language B) network speed C) coordination in time D) expertise E) distance 30) In todays business environment, project teams comprise highly specialized members, many of whom are not colocated. ________ are comprised of members from different geographic areas. A) Work groups B) Virtual teams C) Work teams D) Task forces E) Command groups 31) Which of the following is an electronic communication tool that allows users to files, documents, and pictures to each other and share information? A) e-mail B) instant messaging C) application sharing D) electronic calendars E) knowledge management systems 2) Which of the following is an electronic conferencing tool that facilitates information sharing and rich interactions between users? A) e-mail B) wikis C) blogs D) instant messaging E) online document systems 33) Which of the following is a collaboration management tool that is used to facilitate virtual or colocated meetings ? A) Internet forums B) videoconferencing C) wikis D) fax E) intranets 34) Web-based collaboration tools ________. A) allow for easy transferability from one person to another B) have well-documented procedures for system complexities C) reduce the risk of exposing sensitive corporate data D) require users to frequently upgrade their software E) are complex and time-consuming to learn 35) Which of the following statements is true about Gmail? A) It is an enterprise-level collaboration tool that allows users to create group Web sites and share team information. B) It allows users to select a custom domain name for an additional fee. C) It allows users to share events and subscribe to public calendars for new events. D) It is an instant messaging client. E) It is an online office suite comprised of a spreadsheet application, a word processor, and a presentation application. 6) Which of the following Google Apps is an instant messaging client? A) Gmail B) Google Calendar C) Google Talk D) Google Sites E) Google Docs 37) ________ is an online office suite comprised of a spreadsheet application, a word processor, and a presentation application. A) Gmail B) Google Talk C) Google Sites D) Google Calendar E) Google Docs 38) Which of the following statements is true about Googl e Sites? A) It is an enterprise-level collaboration tool that allows users to create group Web sites and share team information. B) It allows users to select a custom domain name for an additional fee. C) It allows users to share events and subscribe to public calendars for new events. D) It is an instant messaging client. E) It is an online office suite comprised of a spreadsheet application, a word processor, and a presentation application. 39) A(n) ________ system allows users to publish, edit, version track, and retrieve digital information. A) social presence B) collective intelligence C) application sharing D) content management E) peer production 40) Which of the following statements is true about content management systems? A) It is the creation of goods or services by self-organizing communities. B) The creation of the goods or services is dependent on the incremental contributions of the participants. C) It allows the assignment of different roles for different users. D) Anyone can help in producing or improving the final outcome. E) It is a family of syndication feeds used to publish the most current blogs, podcasts, videos, and news stories. 41) Which of the following is the responsibility of an administrator in a content management system? A) editing the content into a final form B) managing account access levels to the digital information C) sharing team information D) publishing new information E) creating database applications 42) ________ is the creation of goods or services by self-organizing communities. A) Peer production B) A folksonomy C) Creative commons D) Groupware E) Social software 43) Which of the following statements is true about peer production? A) The creator is responsible for publishing new information. B) Only editors have the right to develop new content. C) It is also known as enterprise content systems. D) Anyone can help in producing or improving the final outcome. E) The guest is a person who can only view the digital information. 44) Which of the following occurs during wiki wars? A) editors do not agree with the creators of the content B) participants debate on a particular topic before creation C) administrators refuse to publish a creators content D) guests edit the creators content without permission E) contributors continuously edit or delete each others posts 45) ________ is a phenomenon where companies use everyday people as a cheap labor force. A) Nearshoring B) Phishing C) Crowdsourcing D) Narrowcasting E) Pharming 46) ________ enables people to work in more flexible ways on a variety of Internet-related projects. A) E-filing B) E-auction C) E-tailing D) E-lancing E) E-timing 47) ________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate. A) Crowdsourcing B) Social cataloging C) Social networking D) Social bookmarking E) Media sharing 48) Which of the following statements is true about viral marketing? A) It uses the network effect to increase brand awareness. B) It uses everyday people as a cheap labor force. C) It is the dissemination of information to a narrow audience. D) It enables people to work in more flexible ways on a variety of Internet-related projects. E) It is used to market a product without the audience realizing it. 49) Which of the following is a critical factor in the success of a viral marketing campaign? A) restricting access to viral content B) doing what the audience expects C) making sequels D) restricting easy distribution E) distributing products for free 50) ________ attempts to provide relevant search results by including content from blogs and microblogging services. A) Social search B) OpenSearch C) Enterprise search D) Metasearch E) Netsearch 51) Which of the following statements is true about Real Simple Syndication (RSS)? A) It is used to increase brand awareness through the network effect. B) It is used to disseminate information to a narrow audience. C) It is used to market the product without the audience realizing it. D) It is used to enable people to work in more flexible ways on a variety of Internet-related projects. E) It is used to publish the most current blogs, podcasts, videos, and news stories. 52) For companies operating in the digital world, online collaboration with suppliers, business partners, and customers is crucial to being successful. ________ allow(s) data to be accessed without intimate knowledge of other rganizations systems, enabling machine-to-machine interaction over the Internet. A) Web services B) Widgets C) RSS feeds D) Social search E) Peer production 53) Android is a Web service hosted by Google to ________. A) create customized search features B) build mobile phone applications C) manage personal calendars D) integrate Googles mapping system into Web sites E) allow us ers to build applications that work with multiple social communities 54) Which of the following statements is true about widgets? A) They can be placed on a desktop, but cannot be integrated into a Web page. B) They can integrate two or more Web services. C) They are created by the integration of Web services and mashups. D) They are small interactive tools used for a single purpose. E) They can be integrated into a Web page, but cannot be placed on a desktop. 55) Together, Web services and widgets enable the creation of ________. A) protocols B) mashups C) codecs D) folksonomies E) tag clouds 56) Which of the following statements is true about a mashup? A) It is a small interactive tool used for a single purpose. B) It is used to increase brand awareness through the network effect. C) It is the process of allowing companies to use everyday people as a cheap labor force. D) It is used to disseminate information to a narrow audience. E) It is an application or a Web site that integrates one or more Web services. 57) Which of the following is a reason for the development of semantic Web? A) Web pages can be understood by people but not by computers. B) Users should be able to use any device in any network for any service. C) Users give a lot of unnecessary personal information to social networking sites. D) Widgets cannot be integrated into Web pages. E) Users are skeptical while making purchases online due to the fear of getting cheated. 58) Which of the followings is NOT true about an Enterprise 2. strategy? A) Web 2. 0 sites base their success on user-driven self-expression. B) Enterprise 2. 0 applications are not suited to traditional top-down organizational structures. C) Enterprise 2. 0 applications should be driven by a specific usage context. D) Organization-wide Enterprise 2. 0 implementations typically need changes in terms of organizational culture. E) Within organizations, the critical mass needed for an Enterprise 2. 0 application is often easily achieved. 59) Enterprise 2. 0 is likely to fail if ________. A) an organizations workforce is dominated by baby boomers B) an organization has a flat organizational hierarchy C) an organization emphasizes open communication D) an organizations workforce is dominated by millennials E) it is integrated well with an organizations existing information systems infrastructure Technology Briefing: Foundations of Information Systems Infrastructure Networks, the Internet, and Databases 68) ________ is a computer networking model in which multiple types of computers are networked together to share data and services. A) Centralized computing B) Mainframe computing C) Task computing D) Distributed computing E) Serial computing 9) A(n) ________ is a computer network that spans a relatively small area, allowing all computer users to connect with each other to share data and peripheral devices, such as printers. A) enterprise network B) wide area network C) campus area network D) local area network E) value-added network 70) A(n) ________ is a wide area network connecting disparate networks of a single organization into a single network. A) value-added network B) global network C) enterprise network D) local area network E) personal area network 71) ________ are private, third-party-managed medium-speed WANs that are shared by multiple organizations. A) Value-added networks B) Enterprise networks C) Global networks D) Local area networks E) Personal area networks 72) A(n) ________ is an emerging technology that uses wireless communication to exchange data between computing devices using short-range radio communication, typically within an area of 10 meters. A) value-added network B) local area network C) personal area network D) enterprise network E) campus area network 73) ________ are network services that include the storing, accessing, and delivering of text, binary, graphic, and digitized video and audio data across a network. A) Print services B) File services C) Message services D) Application services E) Software services 74) The high-speed central networks to which many smaller networks can be connected are known as ________. A) last-mile networks B) ISPs C) Internet exchange points D) private branch exchanges E) backbones 75) Which of the following wireless communication technologies uses high-frequency light waves to transmit data on an unobstructed path between nodes—computers or some other device such as a printer—on a network at a distance of up to 24. 4 meters? A) Bluetooth B) wireless LAN C) high-frequency radio D) infrared line of sight E) microwaves WLANs based on a family of standards called 802. 11 are also referred to as ________. A) Bluetooth B) wireless fidelity C) ethernet D) personal area networks E) infrared line of sight 77) Which of the following is a characteristic of terrestrial microwave communication? A) high attenuation B) speeds up to 16 Mbps C) low expense D) high susceptibility to eavesdropping E) low electromagnetic interference 78) ________ is the set of rules that governs how a given node or workstation gains access to the network to send or receive data. A) Media access control B) Logical link control C) Hypertext transfer protocol D) File transfer protocol E) Internet control message protocol 79) ________ is a commonly used method of random access control, in which each workstation listens to traffic on the transmission medium (either wired or wireless) to determine whether a message is being transmitted. A) Code division multiple access B) Carrier sense multiple access C) Hybrid coordination function D) Group packet radio service E) Point coordination function 80) In a(n) ________ network all nodes or workstations are connected to a central hub, or concentrator, through which all messages pass. A) ring B) bus C) star D) mesh E) tree 81) Which of the following network topologies is capable of covering the largest distance? A) star network B) bus network C) ring network D) mesh network E) tree network 82) Which of the following statements is true of a bus network topology? A) A bus network has the most complex wiring layout. B) Extending a bus network is more difficult to achieve than it is for other topologies. C) A bus network topology enables all network nodes to receive the same message through the network cable at the same time. D) The configuration of bus networks facilitates easy diagnosis and isolation of network faults. E) In a bus network, every computer and device is connected to every other computer and device. 83) As per the Open Systems Interconnection (OSI) model, which of the following layers defines the way data is formatted, converted, and encoded? A) application layer B) transport layer C) presentation layer D) data link layer E) session layer 84) According to the OSI model, the ________ layer defines the protocols for structuring messages. A) physical B) session C) transport D) data link E) network 5) According tot he OSI model, the physical layer defines ________. A) the protocols for data routing to ensure that data arrives at the correct destination B) the way data is formatted, converted, and encoded C) the mechanism for communicating with the transmission media and interface hardware D) the way that application programs such as electronic mail interact with the network E) the protocols fo r structuring messages 86) A ________ is a device that converts digital signals from a computer into analog signals so that telephone lines may be used as a transmission medium to send and receive electronic data. A) modem B) LAN card C) network adapter D) PCI connector E) USB port 87) A ________ is a PC expansion board that plugs into a computer so that it can be connected to a network. A) transceiver B) multiport repeater C) cable router D) network interface card E) modular connector 88) A(n) ________ is a piece of networking hardware that manages multiple access points and can be used to manage transmission power and channel allocation to establish desired coverage throughout a building and minimize interference between individual access points. A) router B) wireless controller C) network switch D) modem E) network interface card 89) Which of the following entities is responsible for managing global and country code top-level domains, as well as global IP number space assignments? A) American Registry for Internet Numbers (ARIN) B) World Wide Web Consortium (W3C) C) Internet Assigned Numbers Authority (IANA) D) Internet Governance Forum (IGF) E) European Organization for Nuclear Research (CERN) 90) Which of the following Internet connectivity technologies enables data to be sent over existing copper telephone lines by sending digital pulses in the high-frequency area of telephone wires? A) integrated services digital network technology B) digital subscriber line technology C) dial-up service technology D) cable modem technology E) fiber to the home technology 91) Computers working as servers on the Internet are known as ________. A) network adapters B) modems C) network switches D) Ethernet hubs E) Internet hosts 92) A(n) ________ is a unique identifier that should be created and used when designing a database for each type of entity, in order to store and retrieve data accurately. A) foreign key B) surrogate key C) primary key D) superkey E) candidate key 93) In which of the following database models does the DBMS view and present entities as two-dimensional tables, with records as rows, and attributes as columns? A) relational database model B) hierarchical database model C) network database model D) object-oriented database model E) semantic database model 94) ________ is a technique to make complex databases more efficient and more easily handled by the DBMS. A) Assertion B) Exception handling C) Normalization D) Model elimination E) Structural induction

The NHS Role in Tackling Health Inequalities

The NHS Role in Tackling Health Inequalities At the turn of the 21st century, social health inequalities remain to be the key public health problems in advanced European countries. There is strong variation in life expectancy between and within the countries, which has accumulated over the past 3 or 4 decades (Fox, 1989; Drever Whitehead, 1997; Kunst, 1997; Marmot Wilkinson, 1999; Elstad, 2000; Mackenbach Bakker, 2002). NHS targeted health inequalities with infant mortality and life expectancy at the core to reduce them by 10 % by the end of 2010. These two health inequalities were announced in February 2001, with the other complementary targets, the areas of smoking and teenage pregnancy. These targets were set to reduce the broad spectrum of inequalities covering the general strategy to address all of the major health inequalities including gender, race, age, etc. (DH, 2001). The secretary of state, nationally announced a comprehensive strategy to reduce health inequalities, challenging the NHS as a key player to live up to its founding and enduring values of universality and fairness to shut the unjustified gaps between individuals with any background, fair NHS services with high quality and good outcomes to everyone (Darzi L., 2007). The independent scientific review of the national health inequalities was published in 1998. This report suggested policy developments to tackle health inequalities. This report showed the increasing gap between the different social groups. This resulted in the consideration of these increasing gaps needed action upstream as well as downstream (Acheson Inquiry, 1998). As the NHS and Department of Health continuously poured efforts to reduce the health inequalities. The overall performance can be defined as much achieved more to do (DH, 2009). This review will analyze the role of NHS in tackling health inequalities, as targets were set to reduce infant mortality and to increase the life expectancy in men and women across UK, faster than elsewhere in world. 2.0 Aims: To understand health inequalities To briefly review of the Acheson Inquiry recommendations To study the role of the NHS as a key player in tackling health inequalities in UK. 3.0 Material Methods: Study will review reports and documents published by the Department of Health and the NHS. Review of literature will be done from the data available on the websites of the Department of Health, the NHS and other government websites. Discussion of role of NHS as key player in tackling health inequalities in UK and a comment on the target achieved over a decade. 4.0 Review of Literature: In 1980, the United Kingdom Department of Health and Social Security published a report of the Working Group on Inequalities in Health, also known as Black Report. This report showed great extent of of which ill-health and death are unequally distributed among the population of Britain, and suggested that these inequalities have been widening rather than diminishing since the establishment of the NHS in 1948(Gray AM. 1982). The Black report identified four types of explanations of health inequalities: artefact, selection, cultural or behavioural, and materialist (Blane D., 1985). Since then there were many studies contributed to broader understanding of the health inequalities (Smith et al 1990). After 1997 NHS had made clear progress, as in 1997 NHS was in relatively poor health, due to this low investment hampered proper planning. In regards with different health inequalities NHS was not simply big enough or capable enough to meet the expectations of the patients (Darzi L., 2007). The steepest inequalities health is observed at two stages of the life course: early childhood and midlife. Less inequality is observed in adolescence and in older age (Kuh Ben Shlomo, 1997). Actual health inequalities were considered and taken note by the scientific independent inquiry called as Acheson Report in November 1998, which reviewed the evidence of health inequalities in UK. Acheson report suggested that, there is convincing evidence that, provided an appropriate agenda of policies can be defined and given priority, many of these inequalities are remediable (Acheson Inquiry, 1998). The Acheson report is supposed to be the cornerstone for the policy development over the last 11 years informing action on the national target and the cross-government strategy, the programme of action. The report focused on socio-economic inequalities which showed the increasing gap between different social groups. It suggested almost 39 recommendations (Appendix I). After considering the all the facts and recommendations, the NHS announced the two national health inequalities targets in February 2001, one relating to the infant mortality and the other to life expectancy. These targets were considered to reflect the efforts taken to reduce the broad spectrum of inequalities at national level across UK. These targets can be formulated under the specific terms socio-economic groups and geographical areas so that they can cover more general strategy to address all of the major health inequalities including gender, race, age as well as health in specific disadvantaged groups such as lone parents and the homeless (DH, 2001). Englands new health strategy, like this across the UK, represents a major advance in the vision and remit of public health policy. Protecting and improving aggregate levels of health no longer provide a sufficient justification for investment in public health; this investment must also yield a more equal distribution of health between socioeconomic groups. As a result, public health goals which were previously expressed only in terms of population averages now include a concern with how health is distributed across society. It is a concern summed up in the goal of tackling health inequality (Hilary G., 2004). 5.0 Understanding Health Inequalities: Inequalities are a matter of life and death, of health and sickness, of well-being and misery. The fact that in UK today people in different social circumstances experience avoidable differences in health, well-being and length of life is, quite simply, unfair. Inequalities in health arise because of inequalities in society in the conditions in which people are born, grow, live, work, and age. So close is the link between particular social and economic features of society and the distribution of health among the population, that the magnitude of health inequalities is a good marker of progress towards creating a fairer society (Marmot, 2010). The documents on plans, actions and performance standards are designed to spell out what it means to tackle socioeconomic inequalities in health. Their descriptions suggest that it has a variety of meanings. At some points, tackling health inequalities is described as a commitment to break the link between poverty and ill health and to improve the health of the worst off (Milburn, 2001 as Cited in Hilary G., 2004). Health inequalities can be stated as the disparity in health status between rich and poor and the health gap between the worst off in society and the better off (Wanless D., 2001). At other points, health inequality is a concept which covers the whole population. Health inequality exists between social classes and right across the spectrum of advantage and disadvantage (Hilary G., 2004). 6.0 Review of Acheson Report: The Acheson report was published in 1998 from then it has been considered as the corner stone for tackling health inequalities. This independent scientific review considered the developments over the 20 years and identified some possible policy developments to address health inequalities. The report showed the data with increasing gap between social groups, in early 1970s, the mortality rate among the men of the working age was almost twice as high as for those working in social class V (unskilled) as for those in social class I (professional). By the earlier 1990s, it was almost three times higher. This resulted in the consideration of this increasing gap needed action upstream as well as downstream in other words from outside the NHS, as well as within it. The report also addressed that social determinants affect peoples health across their lives; the early years are a particularly important stage of life, where poor socio-economic circumstances have long lasting effects. Consequently, it gave priority to policies and interventions with the potential to reduce inequalities in access to the determinants of good health among parents, particularly present and future mothers, and children. It suggested almost 39 recommendations (Appendix I) which focus around the 4 major themes: The social determinants of health, such as poverty and income, education, employment, environment and housing The life course, including lifestyle factors such as smoking, nutrition and alcohol consumption Other dimensions of health inequalities beyond socio-economic status namely ethnicity, gender and age Measures to improve the effectiveness of the NHSs systems of care, not least in terms of resources and access to services. The report gave high priority to mothers, children and families. Tackling health inequalities is a complex and long-term challenge, requiring action across the layers which influence the health. The relationship between these layers is shown below in Fig. 1 (an updated version of the Dahlgren and Whitehead diagram that appeared in the Acheson report). Fig. 1 The main determinants of health: Source: Barton and Grant (2006) adaptation of Dahlgren and Whitehead (1991) from UN Economic Commission for Europe (2007) Resource Manual to Support Application of the Protocol on Strategic Environment Assessment. 7.0 National Health Inequalities Strategy, Programme for Action: The national health inequalities target was set in 2001 the aim was to reduce the health outcomes in infant and the overall increase in life expectancy by 2010. The national health inequalities strategy programme for action was built on the board front set out in Acheson, which focused on the importance of the working across government and in partnership both with other service providers and with the local communities (DH, 2003). Four themes of the programme for action: supporting families, mothers and children reflecting the high priority given to them in the Acheson report engaging communities and individuals strengthening capacity to tackle local problems and pools of deprivation, alongside national programmes to address the needs of local communities and socially excluded groups preventing illness and providing effective treatment and care by means of tobacco policies, improvements in primary care and tackling the big killers coronary heart disease (CHD) and cancer addressing the underlying social determinants of health emphasising the need for concerted action across government at national and local levels up to and beyond the 2010 target date. Annual status report has to be published throughout the lifetime of strategy, these developments were monitored against the NHS to the wider determinants of health (reflecting Achesons proposal for action on broad front), and 82 departmental commitments (DH, 2003) These Annual status reports showed the improvement in health in real terms across all social groups, against a range of indicators including life expectancy, infant mortality, cardiovascular disease and cancer, and reported on developments against the cross-departmental commitments (DH, 2010). 8.0 Role of the NHS in tackling health inequalities: As NHS is the key player in tackling health inequalities target set in 2001- By 2010 to reduce the inequalities in health outcomes by 10% as measured by the infant mortality and life expectancy at birth. 8.1 Life expectancy- The life expectancy gap between the areas with lowest life expectancy and the national average is caused principally by premature deaths from cancer, circulatory diseases and respiratory diseases with smaller effects from suicide and violence in men. The over 50s contribute 79% of the gap in women and 70% of the gap in men. It follows that the priorities for NHS action which will have the greatest impact on narrowing the gap are: addressing cancer and circulatory diseases within manual social groups because these major killers exhibit strong social class gradients. Improving the life expectancy of the over 50s high quality care in disadvantaged areas, especially primary care. Key areas of interventions to narrow the gap in life expectancy are: reducing smoking, prevention and effective management of other risk factors in primary care, targeting over-50s, and working pro-actively with partners on issues affecting life expectancy. 8.2 Infant mortality- Deaths under one year of age total about 3,000 per year. The two major causes of neonatal deaths are immaturity related conditions and congenital malformations and both show a strong social class gradient. The social class gradient is greater for post-neonatal deaths. Just under 50% of all post-neonatal deaths are accounted for by two causes: signs, symptoms and ill-defined conditions (predominantly SIDS) and congenital anomalies. The underlying determinants of mortality and ill-health in infants include: low birth weight maternal smoking (smoking during pregnancy) paternal smoking maternal anthropometry/nutritional status failure to breast feed quality and quantity of health care maternal age the physical environment (housing condition) the family and social environment Key areas for interventions to narrow the gap in infant mortality are: reducing smoking in pregnancy, improving nutrition in women, reducing teenage pregnancy, increasing breast-feeding, effective ante-natal care, improving the quality of midwifery, obstetric and neonatal services and high quality family support. The NHS set to improve the action to address health inequalities (Appendix II): Raise the profile of health inequalities and focusing on results Making it clear it is not good enough to achieve top line targets at the expense of widening inequalities Make health inequalities an integral part of planning, commissioning and delivery Promote Health Equity Audit, Local Delivery Plan and its impact on the health inequalities. Partnership working and influencing partners to tackle the wider determinants of health and health inequalities Progress must be measured Use of the Health Care Standards and their underpinning criteria. The WHO guiding principle, that the enjoyment of the highest attainable standard of health is one of the fundamental rights of every human being, was reiterated in the 1998 World Health Declaration (Hilary G., 2004). The report on health profile of England 2009 states there are improvements in number of critical areas eg. Decrease in mortality rates, increase in life expectancy and further reduction in infant and perinatal mortality (DH, 2010). These achievements can be defined as much achieved more to do'(DH, 2009). Now the NHS is focusing to be the World Class NHS whom services will be (Darzi L., 2007)- Fair Personalized Effective Safe Over recent years health inequalities have increasingly featured as an NHS priority. This has been evident in their incorporation into other Public Service Agreement health targets, and the findings of the Wanless report noted the association between lower socio-economic status and poor health outcomes, and the cost consequences for the NHS (Wanless D., 2004). The contribution of the NHS to the 2010 target was recognized in the Treasury-led cross cutting review (DH, 2002). This review considered the implications of the Acheson report for departments across government and the NHS. It identified NHS interventions as more likely than other interventions to help deliver the short-term target through reducing smoking in manual groups and preventing and managing other risk factors for coronary heart disease and cancer, but it recognised that the social determinants were crucial for a long-term sustainable reduction in health inequalities. 9.0 Discussion: The Black Report concluded that inequalities in early 1980s were not mainly attributable to failings in the NHS, but rather to many other social inequalities influencing health: income, education, housing, diet, employment, and conditions of work. Then Black Report recommended a wide strategy of social policy measures to combat inequalities in health. After 10 years of Black report the social class differences in mortality were still increasing, after this there were many studies undertaken addressing inequalities in health'(Smith et al 1990). Then Acheson report was published in 1998 an independent scientific review of the inequalities in health, and in 2001 the national targets for tackling inequalities in health were set in which Department of Health and NHS played a key role the success can be stated as the much achieved more to do (DH, 2009). The Marmot review recommends action on health inequalities requires action across all the social determinants of health and needs to invol ve all central and local government departments as well as the third and private sectors. Action taken by the Department of Health and the NHS alone will not reduce health inequalities (Marmot, 2010). 10.0 Conclusion: The above study shows the NHS had played a key role in tackling health inequalities along with the Department of Health over the past decade. This resulted in the highest life expectancy ever in UK and gradual decrease in the infant mortality. Overall development in past decade is shown in Appendix III, which shows factors such as employment, housing conditions, educational achievement, crime and child poverty without which the overall improvement in the health inequalities is not possible. The role of NHS in tackling health inequalities have also improved the overall performance of the NHS itself in and made the NHS a World Class NHS visioning fair, personalized, effective and safe services ahead.